AMERICANA
It's our passion to create ‘one of a kind’ Western Horse Experiences.
For you as a horse lover & rider. With you as a partner. And for your customers.
It’s all about horses.
Everything we do is anchored in our passion for horses.
And the tradition that goes along with it. Starting & riding them, training & showing them, or just watching them move and perform with power and grace.
And the Experiences these moments create for everyone being with, on, or around horses.
We think, it’s as simple as that.
It’s our passion to create those Experiences. For you as a horse-lover & rider. With you as a partner. And for your customers.
Be it at an AMERICANA Event - where equine athletes & riders compete or learn & grow together,
AMERICANA Online - to listen to horse people talking about the things they love and to re-watch and extend the AMERICANA experience online just a click away,
or by just enjoying the AMERICANA feeling by wearing one of our specially designed AMERICANA Fashion items
Are you ready to ride with us?
AMERICANA Event
We have organized and managed NRHA, NCHA, NRCHA/ERCHA & FEI events. Starting from putting the schedule together, selecting judges, setting up a high-performance team, creating all necessary forms, managing the financials, running the show, and reporting the results back to the associations.
A horse show can only be run by a great team! And everyone brings his or her own set of skills, experiences and personality. We bring the team together, manage the little ups & downs that can and will happen, but always focus on the job at hand and never forget the fun and joy that we all need to make the event a success.
Or it could be a clinic to learn & grow with your horse or to organise such an event for your friends or customers. It’s our objective to accompany and support you on that wonderful journey. We work with a network of highly qualified and successful trainers and clinicians for all different levels and purposes. Or you already have your favourite trainer and we do the rest for your.
We have a profound knowledge how to manage your event as a project from start to finish, consult to create "an event" out of a normal show, and how to bring that to market.
Every horseman and -woman knows: You are nothing without a good partner! Even more so when organizing an event all around horses. We have a network of experienced partners, starting with show office personnel, announcers, over ground & footing team, cattle crew to photographers & videographers, PR & Marketing experts up to a professional fair company.
AMERICANA Online
The AMERICANA - our main event in autumn taking place every two years in Friedrichshafen, Germany is a one-of-a-kind experience that you should not miss - but it does not need to stop there!
You can listen to trainers, breeders & riders, as well as show actors and other interesting people from our industry talking about the topic that we all love: HORSES and the fascinating world around them.
AMERICANA Fashion
Enjoy the AMERICANA feeling all year round by wearing one of our specially designed AMERICANA fashion items and accessories.
We over a broad selection of T-shirts, Hoodies, Jackets & Vests, and Headwar.
In the Accessories section you can find blanket, key chains, calendars and other cool items.
Our AMERICANA Blog
